With a record number of exhibitors and visitors, 2017 was a brilliant year for this international wine fair. Viña Maipo stood out with a remarkable stand and the presentation of its entire portfolio.
A new version of one of the world’s most important wine and spirits trade fairs, ProWein 2017, was held in Düsseldorf, Germany, from March 19 to 21. This was an unprecedented year for the organizers of the event, which gathered 6,500 exhibitors from more than 60 countries and had 58,500 visitors from 130 countries, record breaking figures.
Viña Maipo participated in this event with a big and sophisticated stand, in which its representatives had the opportunity to meet with distributors and customers from different parts of the world. There it was also possible to taste its complete portfolio of wines and to learn about the latest innovations of the brand, such as the new presentation of the entry level line Viña Maipo Classic Series.
“ProWein is a key event in the industry. It is an important point of convergence between the different players in the industry, allowing us to set up meetings that would have been very difficult to organize otherwise. It also gives us the possibility to learn about global innovations and trends around wine and related industries, which is very enriching,” explains Paul Konar, general manager of Quinta de Maipo, wine group to which Viña Maipo belongs.