Viña Maipo seals strategic alliance with the famous tennis tournament Rakuten Japan Open Tennis Championships, which is held every year in the Japanese capital.
During 2016 and 2017, Viña Maipo will be presented with its focus brand Vitral in each game of the ATP World Tour in Tokyo (Rakuten Japan Open), with visual material on the courts, in various media outlets and in the tournament’s official program, among others. In addition, attendees to the event will be able to enjoy Viña Maipo’s Reserva Vitral line, which as the official wine of the competition will be served to customers and the general public.
“We are very proud to be part of this partnership with the ATP World Tour in Tokyo and to support such a noble and renowned competition. Without a doubt this will be an alliance that will benefit all, uniting two great worlds: international tennis and Chilean wine,” says Felipe Rossel, Marketing Director of Quinta de Maipo, wine group which Viña Maipo is part of.
Today, Japan is the main destination of Viña Maipo’s Reserva Vitral line in the world, being one of the Top 5 wine brands of the premium segment consumed in that country.
The Rakuten Japan Open –better known as the Tokyo Tournament– is the oldest ATP 500 professional tennis competition in Asia, held for the first time in 1972. The ATP World Tour 500 is organized by the Japan Tennis Association and is held every year in the Ariake Colosseum in Tokyo, a covered stadium that has 48 tennis courts and a total capacity for 13,000 spectators. It also has one of the world’s first retractable roofs.
In 2016 the competition will take place between October 3 and 9, expecting a total attendance of about 150,000 spectators and more than 20 million viewers following its broadcast in 180 countries.