For the first time in its history, Viña Maipo gets into the TOP 20 most sold alcoholic products in Finland (ALKO), including wines, spirits and beers.
This achievement supports the solid strategy developed by the winery in that country for more than 20 years.
Viña Maipo Mi Pueblo Cabernet Sauvignon came in the 16th position in the Top 20 ranking produced by Alko according to its sales volume in 2016, while Mi Pueblo Chardonnay came in number 20.
Since the list involves all the categories of alcohol distributed by this monopoly -beers and spirits being the dominant sectors in the market- this is a great achievement for the winery and its wines.
At the same time, this recognizes the work of the entire Viña Maipo team, demonstrating the consistency achieved by the brand in the Finnish market, being well known and preferred by consumers over time.